In class we are now on section B as we completed section A so now we analyse different audiences and institutions.
In order to produce a successful film the company must market their film in different ways using media convergence. To create a global buzz the film must be advertised effectively, and t modern society films can be advertised in different ways; youtube, social media, etc.
The studio will have to think of unique ideas to promote their film and effectively engage the audience. Also the target audience must be shown when advertising this also helped me when picking out my exact target audience as i looked at many other horror films and they all had the same target audience and also similar age boundaries.
The studio will need to think of a USP and new marketing tools to promote their film as successful as possible.
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